We're quickly realizing how much careful thought is required when it comes to categorizing the stores we find. A lot of online shopping sites site many kinds of different items, especially the bigger retailers. Though a few are easy, such as a clothing retailer can be put into a handful of categories, others pose a slight problem. Take NewEgg for example, an electronics retailer that sells hundreds of different kinds of items from computers to digital cameras, camcorders, printers, cables, mp3 players, TVs, memory cards, and the list goes on.
We can't create a separate category for every single thing they sell. Our site would be a mess, slow-loading, and complicated to navigate. Yet we want to make sure that the buyer looking for something specific, such as a USB flash drive, can find it. Would a visitor to CartBuzz know to check in the Electronics or Computers category? Or should we make a separate Computers Accessories category?
Right now, we're sticking to major and popular items. We'll probably add, delete, and modify categories as we go along, but the point of CartBuzz it to make shopping online fun! We can't do that with a cluttered site.
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